I was responsible for designing a complete UX / UI overhaul of this startup focused on preventative gut health.
Overview
RootMD offers a unique end-to-end, root-cause-driven solution to end chronic gut conditions from the comfort of your home. Facilitated by proprietary research in immunology and clinical success, they offer a personalized and sustainable path to health, not just symptom-suppression. I was responsbile for an entire UX /UI overhaul of RootMD's mobile app and website. After hour long design sessions with the founder, I was brought on as the startup's only designer.
The Design Process.
Working directly with the founder and CEO of RootMD, I helped design his vision for this app and website and helped hand it off to developers.
It all started with research. Before designing the initial concept, the founder and I both agreed upon two guiding ideals that would become the company foundation. We wanted the brand and the overall look to feel vibrant and fun (many of the testing kits we researched were too rigid and stale). We also wanted the user experience to feel easy yet informative for the patient.
The process began with research on other types of companies related but also different than our space. I created a mood-board to get a feel for what the brand and experience could look like once completed.
Then the design came next. I aimed to have my design focus on a user friendly approach to personal health. I wanted it to be minimal but also have enough substance to entertain the user and give them a sense of ownership.
Final Thoughts
This was the very first end to end UI project that I was tasked with creating. It was an awesome experience to get to build an app from the ground up along side a founder. I learned a lot about how to iterate and build upon previous ideas, and to completely pivot from others. Because a lot of the features I built out never will see the light of day, It was a true lesson of non-attachment.